Events & activations
Grab x Booking.com
Launch of super app’s inclusion of hotel booking features
What we did
Grab is Southeast Asia’s leading super app; Booking.com is one of the world’s leading digital travel companies – the two digital powerhouses announced a partnership, and we worked to showcase this exciting collaboration.
To publicise how SEA users could now book Grab rides through the Booking.com app, we hosted a press conference and panel discussion featuring Angel Llull Mancas VP and Managing Director APAC, Booking.com, David Adamczyk Director of Strategy, Transport and Division of Booking.com and Shawn Heng Regional Head of Business Development and Grab for Business, Grab.
Our activation and accompanying media outreach garnered coverage from Tech in Asia, Business Insider, International Business Times and other major media publications.
What
we did
Grab is Southeast Asia’s leading super app; Booking.com is one of the world’s leading digital travel companies – the two digital powerhouses announced a partnership, and we worked to showcase this exciting collaboration.
To publicise how SEA users could now book Grab rides through the Booking.com app, we hosted a press conference and panel discussion featuring Angel Llull Mancas VP and Managing Director APAC, Booking.com, David Adamczyk Director of Strategy, Transport and Division of Booking.com and Shawn Heng Regional Head of Business Development and Grab for Business, Grab.
Our activation and accompanying media outreach garnered coverage from Tech in Asia, Business Insider, International Business Times and other major media publications.
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