1664 Blanc: a premium wheat beer from Kronenbourg with a name that pays homage to its legacy. To bring 1664 Blanc into the spotlight, we set out to create a multi-day activation that would capture the essence of Good Taste With A Twist, the mantra behind the beverage.

Our pop-up space transported guests to 1664 Blanc’s French origins with a curated, refined space mirroring street-side bars. Guests enjoyed the wheat beer with a soundtrack of live musical performances from local talent. We offered complimentary tote bag printing on-site and live art portraiture from local artists Glenn Yong, Sam Driscoll, Charlene Su and the Cold Cut Duo. The event immersed attendees in the spirit of artistry, celebration and, of course, good taste.