We were tasked to create a highly shareable, fan-focused experience that generates buzz around FC Bayern Munich’s visit to Singapore while offering ample opportunities for fans to create content with their football idols in the new Third kit.

We developed an intricate online-to-offline campaign that started with teaser 3D video content by local creator @assthrowknot and an anamorphic video featuring the Third Kit played on the 3D LED screen at adidas Brand Centre Orchard for great photo opportunities.

The digital rollout led up to a fan meet at adidas Brand Centre Orchard where the FC Bayern Munich players and fans played a larger-than-life Goali game, inspired by the classic Singaporean game goli (marbles). Situated on the second floor of Brand Centre Orchard, the game offered a new challenge for players and fans alike, requiring precision to move the miniature balls to the centre of the field. The visit concluded with a fan meet-and-greet and a round of photo-taking opportunities.