Sitting at the top of One Raffles Place, NOVA bar opened as the tallest bar in Singapore. With an other-worldly aesthetic and cosmic ethos, the venue wanted to carve out a unique identity to attract a newer generation of nightlight enthusiasts and music lovers.

Embracing Gen Z’s love for astrology and retro-futurism, we developed a distinct brand playbook that sets a direction inspired by the era’s affinity for technology and astral exploration. This Y2K inspiration was extended to the photography and videography direction, resulting in a film-like feel and focus on the radiating neon lights of ASTRA, the light installation that is the heart of the venue. The overall content direction achieved was cohesive and impactful, aligning with the core tenets of NOVA’s identity.