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721

G-SHOCK ORIGINS Fall/Winter Lookbook 2018

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In continuation of the G-SHOCK ORIGINS campaign, Light Years conceptualised and shot a Fall/Winter 2018 lookbook featuring this season’s selection of DW-5600 watches. Often considered the original G-SHOCK model, it is most recognised for its streamlined, square-faced design.

Through this lookbook, the G-SHOCK DW-5600 is presented as an accessory that plays the role of functional staple and fashion statement piece.

  

 

The Fall/Winter 2018 lookbook features ORIGINS campaign advocates, Shane Tan (@shaaanetan), Sonia Tan (@okaysonz), Mae Tan (@marxmae), Min G (@girlwhocriedwolf), Yung Raja (@yung.raja) and Fariz Jabba (@farizjabba). The colour and mood encapsulates the individuality and uniqueness of the personalities featured.

View gallery: G-SHOCK ORIGINS Fall Winter 2018 Lookbook

Social media strategy, advocate engagement, production: Light Years

For further enquiries, please contact:
Light Years Communications
group@lightyears-comm.com | (+65) 6747-2810

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Posted in Campaign Strategy, Influencer Engagement, News, Social Media Strategy, Talent EngagementTagged campaign, gshock, influencer engagement, light years, origins2018
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