In continuation of the G-SHOCK ORIGINS campaign, Light Years conceptualised and shot a Fall/Winter 2018 lookbook featuring this season’s selection of DW-5600 watches. Often considered the original G-SHOCK model, it is most recognised for its streamlined, square-faced design.
Through this lookbook, the G-SHOCK DW-5600 is presented as an accessory that plays the role of functional staple and fashion statement piece.
The Fall/Winter 2018 lookbook features ORIGINS campaign advocates, Shane Tan (@shaaanetan), Sonia Tan (@okaysonz), Mae Tan (@marxmae), Min G (@girlwhocriedwolf), Yung Raja (@yung.raja) and Fariz Jabba (@farizjabba). The colour and mood encapsulates the individuality and uniqueness of the personalities featured.
View gallery: G-SHOCK ORIGINS Fall Winter 2018 Lookbook
Social media strategy, advocate engagement, production: Light Years
For further enquiries, please contact:
Light Years Communications
firstname.lastname@example.org | (+65) 6747-2810