Welcome to the Light Years careers page
Our Culture
Innovative – Driven by collaboration, passion and initiative.
Instinctive – Move at light years speed, yet leave no stones unturned where it comes to ideation and service.
Insightful – A thoughtful, grassroots and community-driven approach to media/advocacy and consumer outreach. Our ears are always on the ground and our finger on the pulse.
Inspired – Ingenious and creative ideas are celebrated and admired.
Current Openings (Updated: 11 January 2022)
Digital Marketing Specialist
We are looking for a Digital Marketing Specialist with an in-depth understanding of the best digital solutions for our clients and owned brand(s).
You must have a proven track record of executing campaigns across diverse biddable (Google and FB Ads) and inbound (email, content, SEO) marketing channels. Having an in-depth understanding of the best email solutions is a plus.
You should have strong working knowledge of the digital marketing and media landscape from both paid and organic perspectives as you will be responsible for executing and managing digital campaigns for our clients and owned brand(s).
We are looking for someone with a data-first mindset in their approach to solutioning and action plans, with the resilience to meet the business and marketing objectives of our clients and our owned brand(s), and the ambition to drive agency revenue.
Responsibilities
- Manage client media investment across digital channels to meet their growth objectives and targets.• Develop and execute campaigns across diverse biddable channels — PPC, social and video marketing.
- Develop and execute campaigns across inbound marketing channels – email, content, and SEO.
- Manage execution of campaigns end-to-end; developing strategy, building, managing, analysing, and optimising.
- Collaborate with editorial and creative teams to draft, set-up, optimise ads, emails and other content.
- Refine the email communications channels through ongoing list management, optimisation, A/B testing, segmentation, automated and/or dynamic content creation.
- Execute A/B tests on subject lines, layout, creative, time, frequency, segmentation.• Track and analyse results frequently, and put the data into effective status and performance reports.
- Explore and refine new initiatives, with the main focus on customer acquisition for client brands and owned brands.• Leverage on various data sources for reporting, and optimise the strategies and performance based on insights obtained.
- Brainstorm and develop new growth strategies through identifying the latest and upcoming trends in the market.
- Create effective solutions to drive new revenue streams for the agency, including special projects and new business pitches.
A snapshot of your day
- Implementation and execution of campaigns.
- WIP meetings and sharing of campaign performance with team and client.
- Responding to ad-hoc campaign feedback requests.
- Research, develop, pitch and present new businesses to prospects.
- Monitor all channels for relevant information on competitive activities and market developments.
- Preparing precise briefs to creatives and other multi-disciplined teams and provide relevant background information on brand/product, customers, markets and competitors.
Requirements
- 2 years’ experience in a digital marketing role. Experience in email marketing is favoured.
- Ability to think critically and make optimisation decisions based on data analytics.
- Demonstrated understanding of digital marketing best practices.
- Skilled in marketing testing, data analysis, and reporting.
- Agency experience in managing campaigns across multiple industries and market segments is a plus.
- High competence in tools including Google Ads (and YouTube), Facebook Ads Manager, Google Analytics and Google Search Console.
- Familiarity in the workings of email marketing tools, from enterprise level to web-based; proficiency in the use of Mailchimp preferred.
- Proficiency with G Suite presentation software.
- Good time management and organisation with an acute attention to detail.
- Outstanding command of the English language, written and spoken.
- A natural connector with good interpersonal skills.
- Results driven and adaptable to a high performance culture.
- High level of personal credibility, dependability, and accountability.
- Demonstrated ability to prioritise and manage critical situations.
- Proactive and reliable; driven to achieve team goals.
Interested candidates email your updated resume to hr@wordsworth.com.sg
Copywriter & Content Strategist
We are looking for a Copywriter & Content Strategist to work alongside creative and accounts teams to conceptualise, develop and produce textual content for social media, editorials, and advertisements.
The Copywriter & Content Strategist should have strong working knowledge of the digital media landscape. Experience in digital marketing is favoured.
We are looking for a digital native with original ideas, with the resilience to meet the business and marketing objectives of our clients and our owned brand(s), and the ambition to drive agency revenue.
Responsibilities
- Collaborate closely with account and planning teams
- Lead junior/middleweight creative teams in projects and provide clear direction
- Interpret creative briefs to provide clear understanding of objectives and work required
- Develop creative ideas and concepts, often in partnership with account managers and directors
- Present ideas to internal teams and clients
- Familiarise with clients’ products/services, target audience and their competitors’ activities
- Write clear and persuasive copy
- Build strong relationship with clients
- Proofread copy to check spelling and grammar
- Revise or redevelop ads or campaigns in response to feedback from creative team, account team, or clients
- Oversee campaigns through the production stage to completion
- Execute work on several campaigns when required
- Keep up to date with popular culture, trends, and digital media
Requirements
- 3 years’ experience in a communications/copywriting role. Digital marketing experience is favoured.
- Ability to write good, clear copy in a variety of styles with accurate spelling and grammar.
- Ability to write copy that is original and impactful that meets the clients’ briefs.
- Excellent teamwork, communication and interpersonal skills.
- Good time management and organisation with an acute attention to detail.
- Proficiency with G Suite presentation software.
- Outstanding command of the English language, written and spoken.
- A natural connector with good interpersonal skills.
- Results driven and adaptable to a high performance culture.
- High level of personal credibility, dependability, and accountability.
- Demonstrated ability to prioritise and manage critical situations.
- Proactive and reliable; driven to achieve team goals.
Interested candidates email your updated resume to hr@wordsworth.com.sg