Campaign Strategy Archives Light Years - Media & Influencer Relations, Comms & Campaign Strategy

G-SHOCK ORIGINS Fall/Winter Lookbook 2018

In continuation of the G-SHOCK ORIGINS campaign, Light Years conceptualised and shot a Fall/Winter 2018 lookbook featuring this season’s selection of DW-5600 watches.

G-SHOCK ORIGINS Brand Advocates Get Together to Celebrate ORIGINS 2018 Campaign

To round-up this year's ORIGINS campaign on a high note, G-SHOCK hosted a get-together for its campaign advocates through a unique, highly experiential activation that culminated in photographable moments and organic brand amplification.

G-SHOCK Launches the ‘Full Metal’ 5000 Series in Singapore

Singapore, April 25, 2018 – CASIO Singapore launched the latest G-SHOCK 'Full Metal' 5000 Series through a private event held at Supplies & Co., a multi-label street style retailer at Mandarin Gallery. Produced by Straatosphere for CASIO Singapore.