Events Archives Light Years - Media & Influencer Relations, Comms & Campaign Strategy

Every NBA fan needs a timepiece like the Tissot Chrono XL NBA Collector

Tissot dreams up a classy design for one of its largest chronographs – the Chrono XL – made for every fan of basketball.

Grab rides now available across Southeast Asia through the Booking.com app

SINGAPORE – 29 October, 2019 – Today, Booking.com, one of the world’s leading digital travel platforms, launches its on-demand ride-hailing service in partnership with Grab, giving Booking.com app users access to the largest fleet of drivers across 8 countries in Southeast Asia. Marking the company’s ride-hailing debut, this move will connect international travellers visiting Cambodia, […]

G-SHOCK ORIGINS Brand Advocates Get Together to Celebrate ORIGINS 2018 Campaign

To round-up this year's ORIGINS campaign on a high note, G-SHOCK hosted a get-together for its campaign advocates through a unique, highly experiential activation that culminated in photographable moments and organic brand amplification.

FILA x D-ANTIDOTE SS18 Collection Exclusively Available at FILA VivoCity Singapore

Singapore, July 27, 2018 – FILA has teamed up with Korean fashion label D-ANTIDOTE to create a collection for Spring/Summer 2018, now available exclusively at the FILA VivoCity mega store.

G-SHOCK Launches the ‘Full Metal’ 5000 Series in Singapore

Singapore, April 25, 2018 – CASIO Singapore launched the latest G-SHOCK 'Full Metal' 5000 Series through a private event held at Supplies & Co., a multi-label street style retailer at Mandarin Gallery. Produced by Straatosphere for CASIO Singapore.

Pull Up to the PUMA Suede 50 Truck on Orchard Road

Singapore, March 17, 2018 – To commemorate the 50th anniversary of the PUMA Suede, PUMA SEA partnered Straatosphere to create the ‘House of Legends’ pop-up, which comes to life in the form of a branded truck parked at the outdoor atrium at Robinsons, The Heeren, Singapore.