Category: Work
Booking.com x Grab Product Launch
Role: Event Concept, Management & Fabrication, Media Relations, Programming
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Gen Z: Who They Are, Why They Matter And How To Market To Them
Fast-paced and digitally savvy, Gen Z consumers have the power to elevate your brand as quickly as they can tear it down. Here’s a 101 on who the Gen Z consumer is and how to get them on your side.
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Goldheart “It’s Not That Complicated” Video Series
To position itself as a jewelry brand of choice amongst millennials looking to get engaged and married, Goldheart rolled out a three-part video series titled “Not That Complicated”. The video highlights the insights gained from millennials about the common misunderstandings they have about engagement rings, wedding bands and the si dian jin.
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Converse Enlists Singer/songwriter Sam Rui And Filmmaker Jasper Tan For The Fall/Holiday 2018 Rated One Star Campaign
The Converse Rated One Star campaign, which took root in Spring/Summer 2018, aims to inspire youths to embrace individuality and to go against the grain. Determination and a fearless attitude are the essence of the Converse Rated One Star campaign.
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FILA x D-ANTIDOTE SS18 Collection Exclusively Available at FILA VivoCity Singapore
Singapore, July 27, 2018 – FILA has teamed up with Korean fashion label D-ANTIDOTE to create a collection for Spring/Summer 2018, now available exclusively at the FILA VivoCity mega store.
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