The Converse Rated One Star campaign, which took root in Spring/Summer 2018, aims to inspire youths to embrace individuality and to go against the grain. Determination and a fearless attitude are the essence of the Converse Rated One Star campaign.
For this season, Converse has enlisted singer/music producer Zayn Malik as the brand’s global ambassador to front the Converse Rated One Star Campaign. Known for his chart-topping hits, the musician has been described as one of the most recognizable artists of his generation.
Closer to home, the campaign is fronted by Singaporean singer/songwriter Sam Rui (@sammirui) and filmmaker Jasper Tan (@vilecorpses), both were selected for their defiant style and contributions to Singapore’s music and arts culture. The Rated One Star collective feature in a lookbook showcasing the season’s Converse One Star shoes including the boldly colored Converse One Star Carnival pack.
The Converse One Star Carnival pack introduces vibrant summer vibes to its 2018 Fall/Holiday line up. The shoes are jam-packed with attitude, taking cues from the bold colors of the ‘90s and the color blocking trend in skate culture. The Converse One Star Carnival pack is crafted with premium suede upper, bold colors and a contrasting star underlay. The shoes are fitted with Ortholite insole for cushioning.
The One Star Carnival pack (in Bold Mandarin, Enamel Red and Apple Green; SGD139.90) and the One Star Vintage Suede (in Black and Field Surplus; SGD129.90) are now available in Singapore at all Converse boutiques.
About Jasper Tan
Jasper Tan is a self-taught creative known for his contributions to the Singapore filmmaking and photography scene. The auteur is best known for his eccentric visual directions and creative filmography style. To date, Jasper has worked with numerous high profile clients including musicians and bands like Gentle Bones, TheLionCityBoy, Tabitha Nauser, The Sam Willows and Yung Raja, to name a few.
Keep up with Jasper Tan on Instagram (@vilecorpses).
About Sam Rui
Sam Rui is an R&B singer/songwriter from Singapore who released her debut album “Season Two” at the age of 21. Sam began recording and uploading her self-written tracks onto YouTube and SoundCloud at the tender age of 16. To date, the talented crooner has performed at notable festivals including the Laneway Singapore (2016) and Ultra Music Festival (2017).
Keep up with Sam Rui on Instagram (@sammirui).
About Converse One Star
First introduced in the ‘70s as a basketball shoe, the Converse One Star silhouette remained relevant in the sneaker game due to its popularity in both street and skate culture. Over the years, the model developed a tough reputation as the underdog and has cemented itself as an alternative fashion icon.
Today, the One Star model continues to celebrate alternative fashion and bold creatives with its trendy and unique designs. Learn more about the Converse One Star at www.converse.com.sg.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit http://news.nike.com/converse and follow @converse.