Friday, July 27, Singapore – FILA has teamed up with Korean fashion label D-ANTIDOTE to create a collection for Spring/Summer 2018, now available exclusively at the FILA VivoCity mega store. The launch saw in attendance D-ANTIDOTE designer & founder Mr. Hwansung Park, artistes and friends of FILA Apple Chan and Noah Yap (both of Ah Boys to Men fame), members of the media, influencers and guests of FILA Singapore.
D-ANTIDOTE, as its label name implies, positions itself as a refreshing option for consumers of the high-contemporary fashion segment who are seeking alternatives to luxury fashion or fast fashion. Label designer and founder, Hwansung Park, a Central Saint Martins College alum, incorporates elements inspired by Seoul and London into his designs.
The combination of D-ANTIDOTE’s rebellious identity along with FILA’s ubiquitous ‘90s style results in a collection that features oversized silhouettes, large printed logos, and retro inspired outerwear that is bang on trend. The looks are best paired with FILA waist bags, socks and the latest FILA footwear offering such as the FILA Ray or the FILA Disruptor II.
“We are excited to launch the FILA x D-ANTIDOTE collection in Singapore, a key fashion gateway city to Southeast Asia. The launch of this collection marks an inaugural step into introducing Singapore to D-ANTIDOTE’s unique South Korean fashion sensibilities, tailored for a diverse, global audience,” said Park.
The FILA x D-ANTIDOTE collection is part of FILA FUSION, a sub-brand of FILA launched in 2018. FILA FUSION incorporates retro and trendy elements into its designs, bringing streetwear to a new level. The D-ANTIDOTE x FILA collection is available exclusively at the FILA VivoCity mega store.
FILA VivoCity is located at #B1-12, 1 Harbourfront Walk, 098585. The store is open from Monday to Sunday, 10 am to 10 pm.
ABOUT FILA FUSION
In 2018, FILA grandly introduced the new fashion sub-brand, FILA FUSION. FILA FUSION incorporates retro and trendy elements into its designs, bringing streetwear to a new level. The main collection INLINE has officially kicked into full gear to satisfy the younger market of consumers, whether they gravitate towards more laid-back street styles or more stunning stylish looks. In addition to D-ANTIDOTE, Staple, an American streetwear label of esteemed heritage, is another crossover collection in the FILA FUSION range.
ABOUT FILA VIVOCITY
FILA VivoCity first opened its doors to the public on 20 June 2018. The launch of FILA VivoCity marks the fourth brick and mortar FILA store in Singapore, and the first FILA mega store in Singapore to house three different concepts under one roof.
Sub-brands offered include FILA FUSION and FILA KIDS. The trio offers consumers a range of sports and lifestyle wear crafted for men, women, kids, and athletes.
Located within the trendiest section of VivoCity, the store’s interior sports a clean, white interior punctuated with colorful FILA apparel, accessories, and footwear.
ABOUT FILA
From its humble beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, FILA has always believed that beyond activity, sport is an ever-expanding identity fueled by passions for excellence, adventure, competition, and pleasure. And so, over the last half-century, the brand has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. With a philosophy of innovation and a commitment to performance and style, FILA continues to make a statement with styles that are novel in aesthetic, effective in function and as bold and breakthrough as its wearers.
For media enquiries, please contact:
Tiara Amelia
Email: tiara@lightyears-comm.com
Tel: + 65 6747 2810
View gallery: FILA x D-ANTIDOTE Spring/Summer 2018 Singapore Media Launch