Singapore, 1 July 2019 – In celebration of Singapore Armed Forces (SAF) Day on 1 July, POCARI SWEAT commemorates being part of the SAF combat ration pack for more than 20 years with a limited edition POCARI SWEAT Camo Crossbody Bag and a military cadence-style run with the Superhero Runners.
As a salute to all SAF servicemen and women, POCARI SWEAT will launch a special camo-patterned crossbody bag – functional and portable just like the iconic blue POCARI SWEAT Sachet that has served the hydration needs of those training outfield. The POCARI SWEAT Camo Crossbody Bag is redeemable at selected NTUC FairPrice outlets* from 15 July 2019, while stocks last. To qualify, customers will have to purchase $15 worth of POCARI SWEAT products in a single receipt, including at least one box of POCARI SWEAT Sachets.
In addition, POCARI SWEAT together with running group Superhero Runners will engage the community to take part in a military cadence-style run on 23 July 2019, as a tribute to the rigorous military training that our soldiers undergo. Runners will have to keep in step throughout the run and hydrate themselves ‘military style’ after the run with POCARI SWEAT Sachets.
To spread the message of the importance of staying hydrated in and out of the jungle, POCARI SWEAT will also launch a series of short animated GIFs discoverable on Instagram by searching “pocarisg”, “pocari sweat”, or “pocarisalutes”.
On 19 July 2019, POCARI SWEAT will also roll out an online contest where the public can win the Camo Crossbody Bag and POCARI SWEAT products by creating an Instagram Story with the POCARI SWEAT GIFs and tag two friends. Instagram Stories should include the hashtags #POCARISG and #POCARISALUTES. Best Stories win!
“POCARI SWEAT is honoured to be a part of the National Service experience. As our company’s philosophy to promote better health, we hope to remind the community about the importance of proper hydration wherever you may be in new and engaging ways,” said Joshua Lee, Country Manager of POCARI SWEAT Singapore.
*Participating NTUC FairPrice outlets: Bishan 510, Hillion Mall, North Point City, Orchid Country Club, Thomson Plaza, City Square Mall, Dawson Rd, Tanjong Pagar Plaza, Bedok Mall Finest, Changi Business Park, Geylang East, Hougang Extra, Nex Mall, Sing Post, Sports Hub, Bukit Panjang Plaza, Clementi A, Hyper Jurong Point.
About POCARI SWEAT
Inspired by the idea of a drinkable I.V. Solution, POCARI SWEAT is developed by Otsuka Pharmaceutical Japan, as a healthier beverage that smoothly supplies lost water and IONs. With a composition close to your body fluid it is quickly absorbed and retained longer in your body. POCARI SWEAT was launched in 1980 in Japan, and is currently distributed in 20 countries & regions worldwide as of March 2010.
About Otsuka Pharmaceutical Co. Ltd.
Established in 1964, Otsuka Pharmaceutical is a total healthcare company. In keeping with its corporate philosophy of “Otsuka-people creating new products for better health worldwide,” it aims to treat illness and sustain day-to-day well-being. With a pharmaceutical business that provides breakthrough treatments for patients around the world, and a nutraceutical business that helps healthy people get even healthier, Otsuka Pharmaceutical researches, develops, produces and sells highly innovative and creative products.
firstname.lastname@example.org | (+65) 6747-2810