activations Archives Light Years - Media & Influencer Relations, Comms & Campaign Strategy

Future Forecast: 4 Marketing Trends and Tips for the Post Circuit Breaker Period

Phase 1 is officially over! We may not be quite done with the pandemic just yet, but some semblance of normalcy must continue. As we cautiously navigate this interim period, here are our predictions on what the future holds for the marketing and events sector.

G-SHOCK ORIGINS Brand Advocates Get Together to Celebrate ORIGINS 2018 Campaign

To round-up this year's ORIGINS campaign on a high note, G-SHOCK hosted a get-together for its campaign advocates through a unique, highly experiential activation that culminated in photographable moments and organic brand amplification.

Converse Enlists Singer/songwriter Sam Rui And Filmmaker Jasper Tan For The Fall/Holiday 2018 Rated One Star Campaign

The Converse Rated One Star campaign, which took root in Spring/Summer 2018, aims to inspire youths to embrace individuality and to go against the grain. Determination and a fearless attitude are the essence of the Converse Rated One Star campaign.

Pull Up to the PUMA Suede 50 Truck on Orchard Road

Singapore, March 17, 2018 – To commemorate the 50th anniversary of the PUMA Suede, PUMA SEA partnered Straatosphere to create the ‘House of Legends’ pop-up, which comes to life in the form of a branded truck parked at the outdoor atrium at Robinsons, The Heeren, Singapore.