campaign Archives Light Years - Media & Influencer Relations, Comms & Campaign Strategy

G-SHOCK ORIGINS Fall/Winter Lookbook 2018

In continuation of the G-SHOCK ORIGINS campaign, Light Years conceptualised and shot a Fall/Winter 2018 lookbook featuring this season’s selection of DW-5600 watches.

G-SHOCK ORIGINS Brand Advocates Get Together to Celebrate ORIGINS 2018 Campaign

To round-up this year's ORIGINS campaign on a high note, G-SHOCK hosted a get-together for its campaign advocates through a unique, highly experiential activation that culminated in photographable moments and organic brand amplification.

Converse Enlists Singer/songwriter Sam Rui And Filmmaker Jasper Tan For The Fall/Holiday 2018 Rated One Star Campaign

The Converse Rated One Star campaign, which took root in Spring/Summer 2018, aims to inspire youths to embrace individuality and to go against the grain. Determination and a fearless attitude are the essence of the Converse Rated One Star campaign.