influencer engagement Archives Light Years - Media & Influencer Relations, Comms & Campaign Strategy

Future Forecast: 4 Marketing Trends and Tips for the Post Circuit Breaker Period

Phase 1 is officially over! We may not be quite done with the pandemic just yet, but some semblance of normalcy must continue. As we cautiously navigate this interim period, here are our predictions on what the future holds for the marketing and events sector.

G-SHOCK ORIGINS Fall/Winter Lookbook 2018

In continuation of the G-SHOCK ORIGINS campaign, Light Years conceptualised and shot a Fall/Winter 2018 lookbook featuring this season’s selection of DW-5600 watches.

G-SHOCK ORIGINS Brand Advocates Get Together to Celebrate ORIGINS 2018 Campaign

To round-up this year's ORIGINS campaign on a high note, G-SHOCK hosted a get-together for its campaign advocates through a unique, highly experiential activation that culminated in photographable moments and organic brand amplification.

Goldheart “It’s Not That Complicated” Video Series

To position itself as a jewelry brand of choice amongst millennials looking to get engaged and married, Goldheart rolled out a three-part video series titled “Not That Complicated”. The video highlights the insights gained from millennials about the common misunderstandings they have about engagement rings, wedding bands and the si dian jin.

Converse Enlists Singer/songwriter Sam Rui And Filmmaker Jasper Tan For The Fall/Holiday 2018 Rated One Star Campaign

The Converse Rated One Star campaign, which took root in Spring/Summer 2018, aims to inspire youths to embrace individuality and to go against the grain. Determination and a fearless attitude are the essence of the Converse Rated One Star campaign.

FILA x D-ANTIDOTE SS18 Collection Exclusively Available at FILA VivoCity Singapore

Singapore, July 27, 2018 – FILA has teamed up with Korean fashion label D-ANTIDOTE to create a collection for Spring/Summer 2018, now available exclusively at the FILA VivoCity mega store.

G-SHOCK Launches the ‘Full Metal’ 5000 Series in Singapore

Singapore, April 25, 2018 – CASIO Singapore launched the latest G-SHOCK 'Full Metal' 5000 Series through a private event held at Supplies & Co., a multi-label street style retailer at Mandarin Gallery. Produced by Straatosphere for CASIO Singapore.