light years Archives Light Years - Media & Influencer Relations, Comms & Campaign Strategy

Light Years Likes: Learning to Be Great, Reading Books and Buying Masks

April 24, 2020: In this week’s edition, we learn how to be great, read more for cheap, and buy cheap masks for good.

Light Years Likes: House Parties, True Crime Comedy and a Pandemic Era Parable

April 17, 2020: In this week’s edition, we we share a beloved true crime podcast, an app to feel less lonely and a movie that will linger long after the credits have rolled.

Light Years Likes: Coffee Shop Talk, Quick Fixes, Kings of Cats and Comedy

April 9, 2020: In this week’s edition, we uncover the kind of coffee shop talk we like and quick fixes that enrich our lives, among other things.

Light Years Likes: Korean Zombies, Seeing Stars and Comedy Porno

March 27, 2020: In this week's edition, we share a binge-worthy drama pick and sources of amusement to while away the abundance of time we have on our hands.

POCARI SWEAT Commemorates Being Part of SAF Combat Ration Packs for Over 20 Years with Limited Edition Camo Crossbody Bag and Related Activities

In celebration of Singapore Armed Forces (SAF) Day on 1 July, POCARI SWEAT commemorates being part of the SAF combat ration pack for more than 20 years with a limited edition POCARI SWEAT Camo Crossbody Bag and a military cadence-style run with the Superhero Runners.

G-SHOCK ORIGINS Fall/Winter Lookbook 2018

In continuation of the G-SHOCK ORIGINS campaign, Light Years conceptualised and shot a Fall/Winter 2018 lookbook featuring this season’s selection of DW-5600 watches.

G-SHOCK ORIGINS Brand Advocates Get Together to Celebrate ORIGINS 2018 Campaign

To round-up this year's ORIGINS campaign on a high note, G-SHOCK hosted a get-together for its campaign advocates through a unique, highly experiential activation that culminated in photographable moments and organic brand amplification.

Goldheart “It’s Not That Complicated” Video Series

To position itself as a jewelry brand of choice amongst millennials looking to get engaged and married, Goldheart rolled out a three-part video series titled “Not That Complicated”. The video highlights the insights gained from millennials about the common misunderstandings they have about engagement rings, wedding bands and the si dian jin.

Converse Enlists Singer/songwriter Sam Rui And Filmmaker Jasper Tan For The Fall/Holiday 2018 Rated One Star Campaign

The Converse Rated One Star campaign, which took root in Spring/Summer 2018, aims to inspire youths to embrace individuality and to go against the grain. Determination and a fearless attitude are the essence of the Converse Rated One Star campaign.

G-SHOCK Launches the ‘Full Metal’ 5000 Series in Singapore

Singapore, April 25, 2018 – CASIO Singapore launched the latest G-SHOCK 'Full Metal' 5000 Series through a private event held at Supplies & Co., a multi-label street style retailer at Mandarin Gallery. Produced by Straatosphere for CASIO Singapore.

Pull Up to the PUMA Suede 50 Truck on Orchard Road

Singapore, March 17, 2018 – To commemorate the 50th anniversary of the PUMA Suede, PUMA SEA partnered Straatosphere to create the ‘House of Legends’ pop-up, which comes to life in the form of a branded truck parked at the outdoor atrium at Robinsons, The Heeren, Singapore.