marketing Archives Light Years - Media & Influencer Relations, Comms & Campaign Strategy

Future Forecast: 4 Marketing Trends and Tips for the Post Circuit Breaker Period

Phase 1 is officially over! We may not be quite done with the pandemic just yet, but some semblance of normalcy must continue. As we cautiously navigate this interim period, here are our predictions on what the future holds for the marketing and events sector.

TikTok: What It Is And Should Brands Get On Board?

Is TikTok only for Gen Zs? Is there more to it than cringey coordinated dance content? Should my brand be on it? We’re breaking it down for you.

6 Marketing Tips To Navigate Around The COVID-19 Virus

The virus causing things to slow down? Here are 6 tips to help navigate around the public health crisis.

Gen Z: Who They Are, Why They Matter And How To Market To Them

Fast-paced and digitally savvy, Gen Z consumers have the power to elevate your brand as quickly as they can tear it down. Here’s a 101 on who the Gen Z consumer is and how to get them on your side.