To position itself as a jewelry brand of choice amongst millennials looking to get engaged and married, Goldheart rolled out a three-part video series titled “Not That Complicated”. The video highlights the insights gained from millennials about the common misunderstandings they have about engagement rings, wedding bands and the si dian jin.
For this light-hearted and quirky series of videos that were published on social media, Light Years casted social media personalities Eugena Bey (@itzeugena) and Aiken Chia (@aikenchia) as the leads. Both were supported by an ensemble of other online personalities.
Casting: Light Years
It’s Not That Complicated: The Engagement Ring
It’s Not That Complicated: Wedding Bands
It’s Not That Complicated: Si Dian Jin
For further enquiries, please contact:
Light Years Communications
firstname.lastname@example.org | (+65) 6747-2810