Comprising Samba, Gazelle and Spezial, Terrace unites three icons of adidas Originals. The brand sought to reintroduce its iconic Terrace shoe trio to a new generation of sneakerheads, in a way that embodied the legacy of the shoes while appealing to Gen Z consumers.

adidas Originals teamed up with cult streetwear brand Limited Edt to host the ultimate block party: Terrace Takeover. The event set the stage for a takeover by culture, celebrating the trio’s enduring position in pop culture and their ability to adapt to different lifestyles.

We collaborated with local creatives to express how originality redefines these shoes for each new generation. Classified Footwear and Pharaoh’s Horses put on an experimental runway show that pushed the boundaries of how Terrace footwear can be styled. The entire experience was timed to the beat of a live set by San the Wordsmith.

Guests sampled food from local hawkers Yunos & Sons, and explored the art of our creators through live T-shirt printing by Pharaoh’s Horses, multi-purpose charms by MIAO, leather accessories by Yang and hairstyling services by Junz Loke, creating an immersive, highly local celebration.