Towering high above the Singapore skyline across levels 61 and 62 of One Raffles Place, HighHouse offers unparalleled views of the city, making it the ultimate destination for exceptional experiences.

We created a ground-up launch programme for HighHouse, a new-to-market nightlife & culinary destination. Working with the pillars Create, Connect and Cultivate, we positioned HighHouse as a hub to create life-changing experiences, connect with new communities and cultivate awareness of the arts and culinary scene.

Our social media strategy included pre- and post-launch content, from curating the HighHouse identity to building hype and sustaining engagement. In addition to a comprehensive social media strategy, we developed a targeted approach to placemake the venue amongst media outlets through intentional pitch angles that generated extensive coverage ahead of the launch.

The launch event itself was held over two days, where we invited guests to experience The High Life – a celebration of creativity, connection and culture through music, food, drinks and conversations. Considered touch points like vinyl sleeve invites and ‘exploratory passes’ that enabled guests to venture into the space freely and discover new experiences.