Liverpool Football Club opened their Bugis Junction outpost  – the official club shop in Singapore – for local fans, and our role encompassed planning and executing the official store opening alongside PR communications about the launch.

To welcome Liverpool F.C. to Singapore with local flair, we included a traditional lion dance sequence in addition to a ribbon-cutting ceremony with Kara Owen, British High Commissioner to Singapore.

Former Liverpool player and football legend, Luis García made an appearance and spoke about the club’s stellar performance, plus visitors had the opportunity to see the club’s most recent UEFA Champions League trophy from their 2019 win.