Hot days and refreshing cider, friends getting together, passion fruit and orange – some things just go together wonderfully. Celebrated cider brand Somersby launched their newest flavour – Passion Fruit & Orange – and we created an immersive experience to introduce the drink to Singaporeans.

Inspired by the new flavour, we rooted the activation around the theme of ‘Wonderful Pairings’ and transformed an outdoor space in front of Plaza Singapura into the Somersby Wonderful Garden, with a vibrant aesthetic that captured the zesty, playful spirit of the brand.

The event offered Passion Fruit & Orange samples in the form of an event-exclusive slushie and covetable merchandise such as T-shirts designed by local artist Lydia Yang, better known as Oak & Bindi.