ASICS partnered with Light Years to create a campaign titled “Art In Motion”, in celebration of artists emerging from Southeast Asia that introduced footwear collaborations with Tobyato from Singapore, Kenji from Malaysia and Irin from Thailand.

Through visual motifs and elements, the artists were highlighted as modern visual creators that took on new initiatives and challenges to go against the trends of time.

Taking the form of a curated exhibition and workshop, the campaign came to life as an immersive experience that combined art and design from 29 April to 1 May 2022 at Design Orchard. Here, guests could explore the artists’ design processes, shop the collection by ASICS Sportstyle and sign up for art workshops led by the artists.