Light Years Digital Strategy for Diversity & Inclusion Advocacy : Light Years
Digital, Social

Digital Strategy for Diversity & Inclusion Advocacy

Content Creation, Community Management, Email Marketing, Paid Advertising, Social Media Strategy

Light Years was onboarded in 2020 as True Colors Festival’s digital marketing and content creation global agency for all markets (except Japan). True Colors Festival is a non-profit organization that advocates disability inclusion in the performing arts.

Light Years has since supported True Colors Festival in various campaigns and digital events, including its global flagship concert in Japan, THE CONCERT 2022 on 19 & 20 November headlined by global megastar Katy Perry and Japanese pop sensation Kyary Pamyu Pamyu.

The concert featured an inclusive international line-up of diverse singers, dancers and musicians including 20 groups and soloists from around the world. The two-day concert was live streamed to a global audience. To date, True Colors Festival has reached more than 3 million people in over 90 countries.

https://lightyears-comm.com/wp-content/uploads/2022/12/photo_2022-12-28-15.23-edited-2.jpg
Back to top