Light Years presented the launch of Nike By Bugis operated by 1 Athlete Club Singapore at Bugis Junction, 200 Victoria Street, Singapore 188021 on 1 July, 2022. Informed by the store concept, a neighborhood-friendly outpost – we roped in partners from around the vicinity to join in the launch celebrations.

Event Highlights:

• Fashion presentation – A collaboration with LASALLE College of the Arts where Store Athletes modeled the latest Nike collection as styled by LASALLE students.
• Athlete’s Picks – Apparel carefully curated by the store staff with the best-in-class Nike products and services that will delight and inspire consumers to make sport a daily habit.
• Bites By Bugis – Partnering with F&B outlets from around Bugis for consumers to enjoy a healthy food or drink when they spend $150 at Nike By Bugis.
• Member Experience Rewards – Exclusive to GMG VIP members: Nike By Bugis availed them access to a yoga studio and a strength and weights training partner in the vicinity for a complimentary session.