Light Years presented the launch of Nike VivoCity operated by 1 Athlete Club Singapore at VivoCity, 1 Harbourfront Walk, #01-58/60/63/96/97 on 8 July, 2022.

Styled after a running track, Nike VivoCity offers a range of innovative gear, sporting essentials and seasonal offerings across men, women and kids – bringing consumers closer to sport and one another.

Event Highlights:

• Virtual 3-point Challenge – In line with the store’s focus on basketball, we had 2 VR Basketball game areas where individuals could participate in a 3-point challenge to win prizes.
• 360 Photo Booth – Attendees could try on in-store products and get their portraits captured in a 360 degree photo booth.
• Name the Nike Athlete – Incentives such as a $50 store voucher were given to attendees who could name an athlete featured on the in-store digital screens.