To launch the latest flavour from Somersby – Passion Fruit and Orange – Light Years created an activation that celebrated wonderful pairings. 

The Somersby Wonderful Garden event at Plaza Singapura offered Passion Fruit and Orange samples in the form of slushies, an event-exclusive serve and covetable merchandise such as t-shirts designed by local artist Lydia Yang, better known as Oak & Bindi. 

Hot days and refreshing cider, friends getting together, Passion Fruit and Orange – some things just go together wonderfully. The event was a huge success, with a media attendance of 139, a total of 4,125 visitors and a reach of 11 million people. 

Our thanks to Carlsberg Group for the opportunity to bring this concept to life and to Capitaland for the wonderful venue partnership.