Bringing the good taste of the 1664 variantsBlanc, Rosé and Lager closer to consumers, we created an activation Rue 1664 which brought a touch of Paris to Singapore

Located in the heart of Orchard Road, shoppers along Mandarin Gallery could cool downover a free pint of 1664 beer and enjoy the sounds of live music performances by local artists Glenn Yong, Sam Driscoll, Charlene Su and the Cold Cut Duo. 

Attendees who successfully participated in the 1664 trivia were rewarded with a personalised tote bag and a chance to have their portraits painted by skilled portraiture artists.

Our beloved furry friends could walk away with  complimentary pawpsicles. Frenchies, one of the mascots of 1664, got  two treats! Merci to1664 for choosing to Celebrate Good Taste With A Twist with us!